The YieldWise Approach to Post-Harvest Loss Reduction: Creating Market-Driven Supply Chains to Support Sustained Technology Adoption

Excessively high levels of post-harvest loss often are a feature agricultural systems dominated by small-holder farmers. However, this situation is something paradox, as technologies exist that have been shown in field demonstrations to substantially reduce loss. What explains paradox? Building on insights derived from the Rockefeller Foundation’s YieldWise Initiative, article proposes while reducing generally does require technology adoption farmers, market-driven supply chains essential sustained use those technologies. We illustrate approach using in-depth interview data collected participants belonging Iringa Hope Cooperative Tanzania. Data benefits and challenges such an provided perspective farmer. In addition, we model economic associated with approach.